Lacoste Group

  • Store Manager Stratford

    Job Locations UK-London
    Posted Date 2 weeks ago(11/5/2018 7:06 AM)
    Requisition ID
    # of Openings
  • Overview

    For Lacoste, Life is a Beautiful Sport!

    With a vision to be the leading player in the premium casual wear market, the Crocodile brand is today present in 120 countries through a selective distribution network. Two Lacoste items are sold every second in the world.

    As an international group gathering 10,000 women and men, Lacoste offers a complete range of products: apparel, leather goods, fragrances, footwear, eyewear, home wear, watches and underwear, all of them being elaborated in the most qualitative, responsible and ethical way.

    For more information:



    • To ensure the growth of profitable sale by achieving and exceeding set financial targets and KPI’s
    • To lead, develop and manage an outstanding team who consistently deliver an exceptional customer experience
    • To be responsible for the efficient overall running and operation of the store
    • To be an ambassador of the brand and key corporate values at all times


    Main activities:


    Business management:

    • Analysis of KPIs and taking measures to achieve the set targets on a regular basis and communication to headoffice
    • Profitable growth
    • Ensure a competition evaluation
    • Member of sales team: ensure the growth of store sales through a faultless application of Lacoste selling techniques
    • Representation: accompany internal and external VIP during their visit in boutique, welcome the media, responsible for the organization of events


    Customer service management:

    • Achieving the best possible customer service by respecting the company policy and understanding customer profile/habits
    • Ensure proactive customer services and selling attitude with each team members (additional sales..)
    • Ensure a growing number of visitors join the loyalty program (CRM)
    • Accurate handling of customer complaints as per company guideline
    • Bring new ideas in the company being proactive



    • Ensure a perfect and sales orientated product presentation in cooperation with the RVM
    • Analysis of top sellers and taking measures. To maximize on opportunities with these product lines (Stock, visual merchandising)
    • Ensure a complete and accessible product presentation (visual merchandising) on the shop floor at all time according to the company policies.
    • Ensure a proper sales floor standards (cleaning, lightning, tidiness…)
    • Set up, implement, follow-up the plan to enhance store image


    People management:

    • Regular and short term communication of the targets to the team :
    • Daily briefing and debriefing
    • Meeting regularly and efficiently with the store team to ensure clear understanding of the objectives and for sharing ideas to reach the targets (monthly)
    • Spread the company cultures and values with everyone working in the boutique
    • Building partnership with the Retail Director / Regional Director through regular and proactive communication
    • Recruit the best people in the retail market for our business and being strongly involved on integration
    • Develop people by assuring feedback (positive & negative) on a regular basis, training and individual coaching to develop staff
    • Make sure all staff have a minimum yearly appraisal with S.M.A.R.T. objectives
    • Detect and follow up potential people for the company
    • Celebrate success (individual and team levels)
    • Act with courageous management skills to treat conflicts (collective & individual)
    • Empower and develop assistant store managers according to his/her job description (if applicable)
    • Ensure legal issues are respected in the store (respect legal and internal rules).


    Operation management (back office):

    • Effective planning and organization of the daily operations to improve the sales and productivity in the boutique.
    • Effective staff (cost) planning
    • Loss Prevention through attentive customer approach and annual inventory
    • Accurate handling of cash handing procedures
    • Following of all health and safety procedures




    Background and business skills:       

    • Minimum 2 years successful experience as Store Manager
    • Able to read, understand and communicate financial results and KPI
    • Customer service, product and sales oriented
    • Handling basic figures analysis
    • Accountability
    • People development (recruiting, evaluating, training, coaching)


    Interpersonal skills:

    Ambassador of 4 Company values: Collaborative, Accountable, Respectful, Audacious

    • Strong ability to communicate
    • Team spirit in failure as in success
    • Ability to share skills and know-how
    • Leadership attitude
    • Decision making skills
    • Exemplarity behavior
    • Ability to answer questions and give solutions
    • Ability to challenge self-performances
    • Ability to give (positive and negative) feedback to his colleagues
    • Effective listening communications skills towards internal and external relationship
    • Actively research and suggest solutions and smart working practices
    • Open-minded about new ideas
    • Critical and constructive

    Embody brand values: Joie de vivre, Authenticity, Elegance

    • Helpful and polite
    • Smiling, jovial personality
    • Natural and warm welcoming
    • Dynamic seller
    • Smart attitude and appearance




    Location: position based in Wesfield Stratford





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